BMW Germany installed the current world largest poster next to the Frankfurt International Airport. It’s part of BMW’s 7 series campaign and to show travellers and visitors BMW’s highlight of the Internationalen Automobil Ausstellung (IAA). The poster is 146 m (479 feet) long and 206 m (676 feet) wide. It’s best visible for planes landing on the northwestern runway 25R.
IAA is one of the biggest auto shows in the world and only takes place every 2 years. This year you can visit the IAA from September 17, 2015 until September 27, 2015.
Lately I am writing a lot about BMW. If you ask yourself if I am a fanboy of BMW, I have to say maybe. I definitely like the brand and their cars, but I also love a lot of other brands. It’s just that BMW offers a lot of events, or at least I get to know about them.
I don’t think I can attend the IAA this year. Work keeps me from going there, but maybe there is some last-minute opportunity.
Photo by BMW