Lamborghini just announced the introduction of a third model in their product range. A luxury SUV, wich will hit the market in 2018. The concept car, the Lamborghini Urus, was first displayed at the Beijing Auto Show 2012.
Production of the SUV will be in Sant’Agata Bolognese, Italy. This will be a big investment to expand capacity at this plant. The annual production volume will be 3000 vehicles per year.
Now all the sports car manufacturer hop on the train and build SUV’s. This seems to be a growing market. What do you think about a Lamborghini SUV? Good Idea to expand in this market or should the company better stay with its current focus?
Photo (c) Lamborghini