BMW shows largest poster in the World next to Frankfurt Airport (FRA)

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BMW Germany installed the current world largest poster next to the Frankfurt International Airport. It’s part of BMW’s 7 series campaign and to show travellers and visitors BMW’s highlight of the Internationalen Automobil Ausstellung (IAA). The poster is 146 m (479 feet) long and 206 m (676 feet) wide. It’s best visible for planes landing on the northwestern runway 25R.

BMW poster at Frankfurt International Airport
BMW poster at Frankfurt International Airport

IAA is one of the biggest auto shows in the world and only takes place every 2 years. This year you can visit the IAA from September 17, 2015 until September 27, 2015.

Lately I am writing a lot about BMW. If you ask yourself if I am a fanboy of BMW, I have to say maybe. I definitely like the brand and their cars, but I also love a lot of other brands. It’s just that BMW offers a lot of events, or at least I get to know about them.

I don’t think I can attend the IAA this year. Work keeps me from going there, but maybe there is some last-minute opportunity.

Photo by BMW

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