The Park Central San Francisco Will Rebrand as Hyatt Regency San Francisco Downtown SoMa

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Hyatt recently announced that a Hyatt affiliate entered into a franchise agreement with the owner of the Park Central San Francisco. The Park Central joined the Hyatt portfolio as an affiliated hotel on Friday, December 18, 2020. 

Up until then, the Park Central hotel was part of the Marriott portfolio. Before that, it was an SPG hotel under the same name of Park Central and the name stuck even after Marriott acquired SPG in 2018. I am very familiar with the property. My visit was when the Park Central hotel was still a part of the SPG network.

The hotel is located in the heart of San Francisco’s South of Market (SoMa) neighborhood. It is located along 3rd Street between Market and Mission and borders the famous San Francisco Union Square as well as the financial district. Furthermore, the Park Central is located one block away from the Moscone Center, San Francisco’s convention center. With this location, the hotel is the perfect spot for tourists as well as convention attendees which San Francisco used to have many throughout the year. The Coronavirus Pandemic has shuttered the convention scene as well as tourism. I am sure it will pick back up once we are through this crisis in the following years.

Beginning of 2021 the Park Central will undergo a multi-million-dollar renovation. This renovation includes a full redesign of all 681 guestrooms, transformation of the meeting and event spaces, ground floor lobby area, food and beverage experience as well as relocation and expansion of the fitness center.

The Park Central is the tall building in the center.

The renovation is scheduled to be completed in early 2022 and the hotel will stay open throughout the renovation process. Once the renovation is complete the hotel will join Hyatt as the Hyatt Regency San Francisco Downtown SoMa. This makes the hotel the third Hyatt Regency in San Francisco, joining the Hyatt Regency San Francisco in the financial district steps away from the iconic Embarcadero and the Hyatt Regency San Francisco Airport.

The Hyatt Regency San Francisco Downtown SoMa is expected to be the 10th Hyatt hotel in the San Francisco area. Some of the other iconic Hyatt hotels are the Grand Hyatt San Francisco and Grand Hyatt at SFO.

“Hyatt continues to prioritize thoughtful growth in locations that matter most to our guests, World of Hyatt members, and customers. We are thrilled to further grow Hyatt’s presence in the great city of San Francisco, which is an important market for Hyatt,” ... “The renovation of Park Central San Francisco will be truly remarkable, and we look forward to having the hotel join the Hyatt Regency brand to offer a seamless, intuitive experience for guests.”
David TarrSenior Vice President of Development, Americas, Hyatt

History

The building was completed in 1984 and opened as the Hotel Meridien San Francisco. Ever since the property got sold multiple times and rebranded as different hotels.

Hotel Meridien San Francisco (1984)

ANA Hotel San Francisco (1988)

The Argent Hotel (1998)

The Westin Market Street San Francisco (2007)

Park Central Hotel San Francisco (2015)

Hyatt Regency San Francisco Downtown SoMa (2022)

Conclusion

As a big Hyatt fan and loyalist, I love to see the chain grow and expand. I can’t wait to see how the new Hyatt Regency San Francisco Downtown SoMa will look once the renovation is complete. It will be interesting to see where the relocate the Fitness Center to. Usually, Hyatt Regency properties have fitness centers with a view and usually located higher up. At the moment the fitness center of the Park Central is on the 4th floor of the building. Hopefully, they will also add a Regency Club, as this is one of the best benefits of being a top tier member of their loyalty program. I hope to be able to stay at and review the Hyatt Regency near the Embacadero before the new Hyatt Regency opens.

[Press Release]

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