Plenti – The End Is Near. Use Your Points Before They Expire!

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Did you ever hear of the “Plenti” loyalty program? I signed up for the program when it first launched in May 2015. Plenti is the frequent shopper loyalty program of American Express. You were able to earn “Plenti Points” for your purchases at participating partners.

First, it was a great idea, because you would earn Plenti points on top of your credit card points and cash backs. Even when you use American Express Credit Cards, you earned Membership Rewards points and Plenti points for eligible transactions.

In the first year, there were only a few partners but American Express worked hard to get more partners on board. But since mid-2017 I had the feeling that Plenti is not as what it used to be anymore. And in February I tweeted to Plenti, asking them if they would shut-down and of course it got denied.


Plenti was a good program for me in a few ways. You were finally able to earn points for fuel. However only by the number of gallons and not the actual price you paid. This means that you earn the same amount of points for regular gas or any Hi-Octane gas. Well, I dealt with it. They had some attractive partners like Macy’s and Chili’s.

However, both of them will leave the program on May 3, 2018, and after that date, you won’t be able anymore to redeem points there. You can still earn and redeem points with all the remaining partners (Exxon and Mobil gas stations, Rite Aid stores and BI-LO, Fresco y Más, Harveys and Winn-Dixie supermarkets) through July 10, 2018.

That’s the date when Plenti will shut down completely and all your points will expire on that day. Better use all your points before that date.

Plenti had many issues from the beginning. Like not every Exxon or Mobil gas station actually was enrolled in the Plenti program and operators of these stations could choose to join or not to join the Plenti program. It got better over time and every gas station I visited was enrolled.
Then there was the Rite Aid issue. You would think if Rite Aid is a partner you can go in there and earn points for whatever they sell in the store. This is a misconception as you were only able to earn points on a very limited amount of products. Which makes no sense either. In that case, I wouldn’t call Rite Aid as a partner.

I liked the offers, similar to Amex Offers, where you can earn more points for purchases. My favorite offer was with ExxonMobil Speedpass+ app. You earned 2000 points which equal a value of $20.

Plenti had some online and other lucrative partners for some of us, like AT&T, Nationwide, Enterprise, Alamo, and National. All of them left the Plenti program either on December 31, 2017, or even before that date. You could see the trend that the program is slowly dying and now it’s official.

When you go to the Plenti Website you will be greeted with a message and all the information. So again. Make sure to use all your points before July 10, 2018, and if you want to use them and Macy’s or Chilli’s do so before May 3, 2018.

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